Channel 4’s streaming platform has recorded the highest monthly, weekly and daily viewing figures in its history.
All 4’s figures for the first quarter of 2020 coincide with the first two week’s of the UK’s lockdown. It led to an increase of 37% compared with the same period last year, and by 30% among Channel 4’s key demographic of 16-34 year olds with almost 80% of all 16-34s registered with All 4 in the UK.
Dave Cameron, Chief Product Officer said: “These Q1 figures are really encouraging, and the uplift in our valued young audiences turning to us during lockdown is something we are particularly proud of.”
Series contributing to the success include the latest series of Gogglebox – the biggest ever on All 4 with average viewing per episode up 53% compared to the previous series; January drama Deadwater Fell became All 4’s biggest ever drama and third-biggest launch series of any title ever; and the new series’ launch of Friday Night Dinner is All 4’s biggest ever comedy episode and its third biggest ever title – behind only Leaving Neverland and The Great British Bake Off.