German multiscreen software provider 3 Screen Solutions (3SS) has been selected by German children’s and family channel Super RTL for the launch of Toggo, its AVOD kids’ service which went live on April 8, 2020.
Aimed at youngsters aged 0-13 years, Toggo will see a staged service launch, starting with a 3SS-engineered Amazon Fire TV app, to be followed by a range of other apps. Toggo will progressively be rolled out for audiences in Germany, Austria and Switzerland.
The Toggo project, in which the 3SS team worked very closely with Super RTL’s in-house team, follows on from the relaunch of Kividoo, Super RTL’s SVOD service for 2-13 year-olds, enabled by 3SS.
By using 3SS’ 3Ready framework, the initial phase of the Toggo rollout was completed within six months. The 3Ready control centre is providing Super RTL with a customer experience management tool that gives real-time control over presentation of content, features and branding of all apps all from one location, enabling Super RTL to test, adapt and improve Toggo based on viewer feedback at any time, according to 3SS.
