Motorsport Network has entered into an agreement with Ferrari to create a new channel on the Motorsport.tv platform.
Known as the Ferrari channel, its race and sporting coverage includes Competizioni GT, F1 Clienti, XX Programmes and Ferrari Challenge (Europe, North America, Asia Pacific and UK) as well as a wide range of video content on the road car range. There’s also a spotlight on Ferrari’s participation in WEC, Le Mans 24 hours and GT series. It also offers livestreams, full race replays, highlights and official model presentations.
Commenting on the new channel, Jane Reeve, Ferrari CCO, said: “In a world where content is king, the agreement with Motorsport Network arrives at an ideal time allowing us to significantly amplify our story living. Story living as opposed to storytelling because, without doubt, any Ferrari event involves the whole range of emotions and senses in a truly empathic experience. We are extremely pleased to be able to work together with Motorsport Network to share what it means to be Ferrari to an even larger global audience”.
James Allen, Motorsport Network’s president, added: “We are very proud to make this announcement today of an exciting partnership with Ferrari and look forward to creating a channel that is a true destination for all fans of this legendary marque and to cross-leveraging with our other platforms to best serve the audience”.
Motorsport.tv is Motorsport Network’s proprietary OTT platform, providing over 1,000 livestreams a year, race highlights, original shows and documentaries dedicated to racing and cars. There are over 125 international and national race series covered as well as an exclusive full archive of 24 Hours of Le Mans. Motorsport.tv can be watched anytime, anywhere, on a broad range of streaming devices including online, iOS, Android, Apple TV, Amazon Fire TV and Chromecast.
