The highly-anticipated debut of the third series of Killing Eve resulted in a 79% spike in pre-released demand, according to demand data analytics firm Parrot Analytics.
The firm says the BBC’s comedy-drama was up 29% on its premiere compared to the debut of Season 2. Pre-release demand had been on a par with Season 2, until the March 27 announcement that the third season would be moved up by two weeks due to the coronavirus pandemic.
“Having a shorter lead time to promote a season premiere means less time to stir up interest, but the excitement generated by the announcement that the new season would be earlier than originally planned put Killing Eve Season 3 on track to top its previous successful season,” notes Steve Langdon, Partnership Director, EMEA, Parrot Analytics. “It was a highly effective and successful marketing and launch strategy.”
Parrot Analytics’ measurement of global demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms.
Parrot Analytics has tracked demand for Killing Eve prior to each new season’s launch. Prior to its Season 1 launch, demand for the series was negligible. Interest leading up to Season 2’s premiere was much higher at approximately 20 times the average show. Since the premiere of Season 2, Killing Eve has maintained its pre-release demand momentum.
