ITV Hub has seen an increase in both reach and hours consumed during the first three months of 2020.
The broadcaster said the video-on-demand platform has seen consumption hours have increased by 82%, while monthly reach on the platform has risen by 40%. ITV Hub plus, ITV’s ad free service, has also grown 80% since the same period last year.
There has also been a 49% in live [simulcast] viewing that ITV puts down to a strong spring schedule.
Additionally, viewing across Connected TV devices has risen by 35%.
Steve Forde, Director of Digital Products, ITV, said: “The recent uplift in the first quarter for the ITV Hub and Hub plus in both reach and consumption is hugely encouraging, as we continue to evolve the platforms and look at new ways to enhance our content.”
In the past month both drama and news and current affairs have boosted ITV Hub’s catch up and live viewing, with catch up across drama up 26% year on year, further to the recent success of the second series of Liar.
Meanwhile live viewing between 06:00 and 09:00 has increased by 55%, driven by Good Morning Britain’s ongoing news coverage around the Coronavirus.
