TV viewing increased significantly in the Czech Republic since the first two weeks of national quarantine.
According to Parabola, quoting data produced by Atmedia, it was 33% higher than in the same period last year.
However, that figure rose to 50% in the case of young viewers and now 78% of Czechs watch TV daily, typically for over 4.5 hours.
The biggest increase in viewership was seen in the so-called Generation Z, aged 15-24. It was 54% higher than a year earlier and averaged over 1.5 hours daily.
Commenting on the latter, Pavel Müller, head of the research and marketing department at Atmedia, said that it is not true that young people only watch internet videos or movies and series on Netflix VOD applications. TV still plays an important part in their lives, as evidenced by the data.
There has also been a significant increase in the viewing of news, as well as thematic channels, especially those offering films and series. In the case of AMC, AXN, CS Film, FilmBox, Film+ and Joj Cinema, the average viewing share was 57% higher than before the national quarantine. Among viewers aged 15-24, the figure was 55% higher.
Significantly, Müller added that younger viewers’ growing interest in channels offering films and series predates national quarantine, with the viewership of such channels in the 14-24 ager group in fact 89% higher than a year ago.
