First Look Media’s new OTT streaming service Topic has selected suite of subscription and ad-supported video applications from 24i.
Topic, which says its service is aimed at for ‘culture cravers’, is making its debut on Apple TV and iOS, Android, Amazon Fire TV and Roku.
24i’s Smart OTT productised solution has been integrated with specialist partner technologies from Bitmovin, CenturyLink, Cleeng, EZDRM and JUMP.
“We’re committed to providing our audiences with compelling and thought-provoking programming that reflects their values and interests, wherever they wish to access it,” said, Ryan Chanatry, Topic’s General Manager. “The smart products and solutions provided by 24i enable the Topic team to dynamically create next-generation video experiences, customize the presentation of titles by platform, and to differentiate Topic in an increasingly competitive direct-to-consumer video market”.
Topic went live on November 21, 2019 and offers international premieres along with original programming that includes a variety of scripted dramas, comedies, discussion shows, documentaries, and non-scripted programming
“The quality and variety of Topic’s programming make it extremely attractive to their growing audience,” said Martijn van Horssen, Joint-CEO of 24i. “By being able to support Topic’s platform-agnostic delivery strategy, we are delighted to deliver their next-generation video experiences and super-charge their growth to new platforms and audiences.”
Topic’s parent company is First Look Media, a company that was launched in 2013 by eBay founder Pierre Omidyar.