Managed by Dreamia, a joint venture in Portugal owned by the two companies, it will be AMC Networks’ first lifestyle network in the Portuguese language andnoffer more than 300 hours of programming, including original local productions.
Casa e Cozinha will first be available through NOS before expanding its distribution through other operators in Portugal.
It will also strengthen the diverse portfolio of popular brands operated by Dreamia in Portugal, which include Canal Hollywood, Canal Panda, Biggs and Blast.
Commenting on the launch, Manuel Balsera, EVP and MD of AMCNISE, said: “This exciting, new channel launch with our strategic partner NOS will enable us to continue diversifying and strengthening our successful channel portfolio for Portuguese viewers. Featuring an outstanding line-up of original local series alongside acclaimed international productions, this initiative highlights the growing demand for distinctive content that informs and entertains”.
Casa e Cozinha will also have a strong online presence, including the website Casa-e-Cozinha.pt and via Facebook, Instagram and YouTube.