Netgem TV is reporting a 40% increase in viewing to pay and free content on its platform in the UK and Ireland.
It follows the imposition of restrictions by the authorities in the two countries during the Covid-19 outbreak, leading to a new peak in audiences during March.
The 40% increase represents an additional one hour of viewing by subscribers.
The greatest increase has been in the news category, where the amount of viewing over a seven-day period doubled in March compared to January. Access to YouTube content through Netgem TV has also experienced a significant increase. Hours spent by Netgem TV users on the YouTube channel have increased by 50%.
With children away from school, viewing to YouTube Kids, PopFun, Cbeebies and CITV has increased by 12%.
Sylvain Thevenot, Managing Director of Netgem TV, said: “It is during times like these that it becomes evident that Entertainment platforms and services need to be offering a full package with a wide content selection that caters for the whole family. While it is necessary to stay informed, it is equally important to engage with appealing stories that help us escape the daily routine and keep the youngest entertained.”
Netgem TV has launched a new selection of extra content called safe@home. It brings together favourite bingeable TV shows, kids programming from Freeview Play, learning and exercise YouTube channels, such as Joe Wicks.