Torbakhov has more than 25 years’ work experience, including most recently at X5 Retail Group and Sberbank, Russia’s largest retailer and largest bank, respectively. At Sberbank, he served on its board as deputy chairman and managed retail banking operations, including the expansion of digital products and services to more than 80 million customers. He also briefly led Beeline Russia’s operations a decade ago.
In his new role Torbakhov will report to Veon’s co-CEOs Sergi Herrero and Kaan Terzioglu.
Commenting on the appointment, Herrero and Terzioglu said: “Alexander is a respected business figure in Russia and brings with him a wealth of success from some of the country’s largest consumer and technology businesses. His experience and leadership will be crucial as we continue to transform the operational and financial performance of Beeline Russia.”
Torbakhov added: “Beeline is one of Russia’s strongest brands and I look forward to leading the company and continuing the operational and financial transformation that began several months ago. The coronavirus pandemic has again highlighted the importance of connectivity and digital services for society and I’m committed to placing customers at the centre of Beeline’s future strategy.”