Russia’s leading pay-TV operator Tricolor has agreed a major licensing deal with ViacomCBS Global Distribution Group.
It gives the operator rights to broadcast over 120 films from Paramount Pictures’ library and these will be shown on Tricolor’s own channels. The studio granted the operator rights to broadcast films not only via satellite, but also simultaneously via the internet. Some of that content will be shown on Tricolor’s UHD channel Cinema UHD where viewers can enjoy Ultra HD entertainment from their homes and computers.
Commenting on the agreement, Arsen Khomutov, content director for Tricolor, said: “This new deal for Paramount Pictures films makes our content offer for clients even more diverse. Movies from one of the world’s leading studios will allow us to increase the audience of our own channels; it is especially important for Tricolor, since we are now focusing on niche channels”.
Lisa Kramer, executive VP, International Television Licensing, ViacomCBS, added: “We are delighted to be extending our relationship with Tricolor with this new agreement and look forward to bringing some of our most popular and exciting films to Tricolor’s many subscribers”.
Tricolor and Paramount Pictures have successfully cooperated for several years. Most recently, in December 2019 the operator signed a deal with the studio for over 100 films to be shown via SVOD on Tricolor’s own online cinema platform, with limited exclusivity for certain movies.
