Nordic Entertainment Group (NENT Group) will launch its Viaplay streaming service in Iceland on April 1.
As a result, Viaplay will now be available in all five Nordic countries from the beginning of next month.
The Viaplay series and movies package will be priced at ISK599 (€4) per month in Iceland. As in NENT Group’s other markets, Viaplay will be available to customers in Iceland through direct subscriptions and third-party partnerships.
Viaplay’s content offering will be divided into four categories: Viaplay Originals, films and series, kids’ content, and live sports.
In addition, NENT Group has secured the exclusive Icelandic media rights to the following sports: Formula 1, Bundesliga football and handball, WTA tennis, Major League Baseball, NASCAR, Dutch Eredivisie, Danish Superliga, Swedish Allsvenskan, Division 1 Féminine, French Cup football, the CONCACAF Nations League, the 2021 Copa América and much more. The majority of these events are currently postponed due to the global coronavirus outbreak, and NENT Group will launch its Viaplay sports package in Iceland when these events become available.
Additional content will be added to each Viaplay category over the coming months. All Viaplay Originals and kids’ content will have Icelandic subtitles or be dubbed, and selected sports content will have Icelandic commentary.
Commenting on the launch, Anders Jensen, NENT Group president and CEO, said: “Viaplay is a Nordic streaming success story and completing our regional footprint with Iceland is a very natural next step. From April 1, we will offer viewers in Iceland more high-quality Nordic originals than anybody else, along with award winning films and series and premium kids’ content, with world-class live sports to come. Viaplay already has 1.6 million subscribers across the Nordic region and is built to scale quickly. We look forward to bringing our unique storytelling to audiences in Iceland.”
Iceland is one of the world’s most connected countries, with 75% of households having access to 1Gbps broadband speeds through fibre networks. There are currently 359,000 mobile broadband subscriptions amongst a population of 360,000 people. The government of Iceland’s goal is for 99% of homes and businesses to have access to at least 100Mbps speeds by 2022. As a result, NENT Group sees Iceland is an ideal market for Viaplay’s unique and easy to use streaming offering.
