At the same time, according to Digital TV Research, pay-TV penetration will stay at around 69%.
China and India together will account for 80% of the region’s 676 million pay-TV subscribers by 2025. At the same time, India will add 24 million pay -TV subscribers over the next five years. However, China will peak in 2021, with a slow decline thereafter. OTT penetration and competition will remain much higher in China than in India.
Simon Murray, principal analyst at Digital TV Research, said: “Much of this subscriber growth is down to the number of TV households increasing by 65 million between 2019 and 2025 to 978 million as populations rise and disposable income climbs. The region’s population is 4 billion – more than half of the world’s total.”
For more information on the Asia Pacific OTT TV and Video Forecasts report, please contact: Simon Murray, firstname.lastname@example.org, Tel: +44 20 8248 5051