Russia’s leading pay-TV operator Tricolor is making its main channel and film packages available for free to all people who are not its customers during the period of coronavirus quarantine imposed in the country.
In a statement, the company says that the packages can be accessed through the Tricolor Cinema and TV online application, as well as via DTH. Both new and existing customers will be able to view the content on up to five devices connected to the internet at the same time.
It adds that from March 19 until April 12, during the additional quarantine holidays introduced in Russian schools, new customers will be able to watch over 230 satellite channels, 37 of which are in HD, in the Single package, and over 240 channels, nine of which are in Ultra HD, in the package for free via DTH.
In addition, they will, like existing customers, have free access to 30 online channels, an online movie service and extensive library of over 350 films from the Lenfilm and Mosfilm gold fund and live broadcasts of sporting, cultural and other events.
Commenting on the development, Tricolor’s deputy DG for strategic and operational marketing Andrei Nesterov said: “In light of recent events, the issue of social responsibility of business is especially acute, therefore Tricolor, being the largest player in the pay-TV market, is ready to temporarily provide free access to content for all citizens of our country. We are confident that this decision will partially compensate for the lack of leisure that has arisen among residents due to the current situation in the country”.