According to the latest report by Digital TV Research, this growth will come despite the recession affecting most countries in the region.
Five US-based platforms (Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO) will account for 88% of the region’s paying SVOD subscriptions by the end of 2025. This proportion was already as high as 85% in 2019 despite Disney+ and Apple TV+ not yet starting operations.
Commenting on the forecast, Simon Murray, principal analyst at Digital TV Research, said: “These US-based players will grow but the local platforms will stall. Claro Video is often available free to its top spending mobile subscribers. Telefonica/Movistar may sell its remaining non-Brazilian assets.”
Although long-established Netflix will continue to grow, its dominance will decline. It will command 52% of SVOD subscriptions by 2025, down from 75% in 2019 despite adding 11 million subscribers over this period.
For more information on the Latin America OTT TV and Video Forecasts report, please contact: Simon Murray, firstname.lastname@example.org, tel: +44 20 8248 5051