Discovery has entered into a new partnership with Starzplay to launch the OTT service Dplay in the MENA region.
Starzplay subscribers will gain access to a new, branded area on the existing platform. From launch, Dplay on Starzplay will feature thousands of hours of content, segregated into playlists dedicated to specially curated interest verticals – including crime, lifestyle, food, wildlife and more. Subscribers will also enjoy addition of new content added to the platform each month.
Following a free trial period of up to one-month, vaying across the region, the service will cost AED/SAR15 per month, in addition to existing subscription packages. Current and future Starzplay subscribers will have the choice to subscribe to Dplay as an add-on package.
Commenting on the development, Amanda Turnbull, general manager, Discovery Middle East & Africa, commented: “This is the first time Discovery is taking its fantastic content beyond the pay-tv universe in the region and opening it up to a whole new customer base. We’re always looking for new ways to deliver our content to fans, getting it in their hands exactly how they want it – and this partnership with Starzplay is a prime example of how we’re continuing to evolve our offering to build on Discovery’s existing success. As we commence our pivot toward digital, this milestone sets the benchmark for Discovery’s continued growth in the digital space.”
Danny Bates, CCO, Starzplay, added: “As the leading video streaming service in MENA, we have established ourselves as the platform with the most comprehensive distribution reach and payment network. With this partnership we are starting a new chapter in company’s growth to become the one stop shop for premium content. Discovery has best-in-class factual content which our subscribers would love to consume.”
