The US accounted for 43% of consumer spend on SVOD services in 2019.
It was, according to Strategy Analytics, TV and Media Strategies (TMS’s) most recent Global SVOD Forecast, by Service (2010-2025), followed by China (17%), Germany (4%) and the UK (4%).
Overall, the top ten countries account for 81% of consumer spend on SVOD services.
Total amounted to $53.34 billion (€47.55 billion) in 2019 as is forecast to rise to $102.86 billion in 2025. By then, the US will account for 44% of the total, followed by China (15%) and Germany (5%).
The report notes that there are several factors driving US dominance of consumer spend on SVOD services. These include:
While there are a handful of countries that are on par with the US., in general US. TV households are more likely to subscribe to SVOD services than those in other countries. In 2019, 74% subscribed to one or more SVOD service. In comparison, the global average was 32%.
On average, US SVOD households are more likely to subscriber to multiple services than their counterparts in other regions. On average, US SVOD households subscribed to 2.45 SVOD services in 2019, by 2025 this will grow to 3.21. In comparison, SVOD households globally subscribed to 1.54 SVOD services in 2019, by 2025 this will grow to 1.82.
Lastly, SVOD services tends to be more expensive in the US than in other countries, though that can vary by country and service. For example, Netflix is significantly more expensive in Denmark and Switzerland than the US. Globally, the average spend per SVOD service in 2019 was $6.24) in the US. the average was 63% higher at $10.22 per SVOD service. Given that each SVOD household in the US subscribes to multiple services they spent an average of $22.52 per month on SVOD services, compared to $9.26 globally.
