Elisa and Discovery have entered into a strategic partnership to bring HGTV into Estonia.
Elisa will be the first operator in Estonia and Baltics to launch HGTV, in a landmark deal that also sees the channel localised in Estonian language for the Estonian audience.
Commenting on the development, Ekaterina Mihajlovic, Sr. Commercial Development Manager Discovery CEEMCA (Central and Eastern Europe, Mediterranean and Central Asia), said: “We are really excited to expand our strategic partnership with Elisa, by bringing HGTV on the Estonian market, in addition to the current portfolio. In the coming months, we are going to fully drive the awareness and engagement around the channel, and I’m happy we’ve found in Elisa a strong and innovative business partner to support the common goal of bringing this exciting new home and gardening genre. Moreover, we are further expanding our footprint of HD channels on Elisa’s platform to make sure we provide our high-quality content to as many subscribers as possible: we are launching Investigation Discovery HD, DTX HD and Discovery Science HD, while bringing Animal Planet HD, Eurosport 1 HD and Eurosport 2 HD in the Basic and Extended packages, which cover an even wider subscriber base. At the same time, we will keep growing our already existing portfolio, with the aim to power people’s passions around as many verticals as possible: adventure & survival, tough jobs, family and relationships, extreme medical cases, travel. All of this while also fuelling fans’ passion for sports and bringing the best tennis – Grand Slams, cycling, snooker and the most comprehensive Olympic experience”.
Toomas Ili, head of TV content acquisitions at Elisa, added: “Elisa is proud to be the first TV service provider in Estonia to introduce HGTV to its clients. We are committed to offering our viewers the best possible selection of premium TV channels. This, together with our exclusive original programming, makes Elisa the top content provider and entertainer in Estonian market”.
