Pluto TV is to launch a new global brand identity. The streaming service is releasing Project Venetia, described as it’s “most significant product upgrade in years” with new features and design changes.
A marketing campaign will take place in the United States.
“Today marks another major step for Pluto TV in its mission to entertain the planet. Project Venetia makes it even easier for viewers to find and enjoy their favorite streaming TV programming,” said Tom Ryan, CEO and Co-Founder of Pluto TV. “And with our new brand campaign, we’re communicating the core value proposition of Pluto TV and inviting everyone to visit a bold new world of television. As our new tagline promises, you can drop in anytime and start watching hundreds of channels on any device, all for free.”
Project Venetia is currently live on Apple, Vizio, and Roku devices with staged releases across other devices, including Android and Amazon Fire TV. Among the features are a new look and feel that is designed to allow viewers to get faster access to Pluto TV’s content.
Viewers will be able to move between categories and there is also a new preview mode that shows movie information and trailers.
It is also now possible to pin favourite channels to the top of the guide.
Pluto offers a range of around 70 channels of live, linear, lean-back programming and a range of on-demand titles.
