The number of SVOD subscriptions for movies, linear channels and TV episodes, though excluding other platforms such as sports services, in the US will climb from 199 million last year to 307 million by 2025.
Commenting on the forecast by Digital TV Research, its principal analyst Simon Murray said: “The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019. So, the average SVOD home will add one subscription between 2019 and 2025.”
He added: “A dozen platforms will have more than 5 million paying subscribers by 2025 – revealing just how far ahead in terms of choice the US market is compared with the rest of the world. Growth for established players such as Netflix and Hulu will be muted due to intense competition from younger rivals such as Disney+, Peacock and the augmented CBS All Access.”
For more information on the North America OTT TV & Video Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
