• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Steering Board approves specs for DVB-TA signalling and Multicast ABR

February 28, 2020 11.32 Europe/London By Broadband TV News Correspondent

The DVB Steering Board has given its approval to the publication of three blue books, which will ultimately lead to new ETSI standards.

DVB BlueBook A178-2 is the signalling specification for DVB Targeted Advertising (DVB-TA). It complements the specification for interfacing and preparation of media, published as BlueBook A178-1 last November. Broadcast signalling is needed for targeted advertising to indicate precisely the start and end boundaries of the broadcast service segment that can be replaced. This replaceable segment is referred to as a placement opportunity.

Earlier this month the HbbTV Association, which works closely with DVB, also published its targeted advertising specification. It was developed to address those commercial requirements from DVB that relate to the interface between a broadcaster app and the TV set or set-top box. The HbbTV-TA specification enables a broadcaster app to control the process of replacing a broadcast advert with a broadband-delivered advert.

The Steering Board also approved a revision of DVB BlueBook A176, the specification for adaptive bitrate streaming over multicast (DVB-mABR). The reference architecture had already been published in March 2018, but the new version represents the first stable draft of the complete specification. (The BlueBook will be published in the coming days following the resolution of some minor editorial details.) Relevant external organisations will be invited to review it before it is forwarded to ETSI for standardisation.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Standards, Tech Tagged With: DVB Edited: 28 February 2020 11:33

Latest News

  • United Group posts large profit
  • Sony Pictures partners with Guardian
  • One-fifth of Czech SVOD logins involve shared access
  • Winners announced in HbbTV Awards
  • Sky Mobile to launch in Italy

Most Popular

  • Leading MENA pirate service shut down
    Leading MENA pirate service shut down
  • UKTV channels to identify as U
    UKTV channels to identify as U
  • Fastweb eyes Vodafone Italia
    Fastweb eyes Vodafone Italia
  • Telefónica planning huge job cuts
    Telefónica planning huge job cuts
  • BBC Studios extends BBC Podcasts Premium
    BBC Studios extends BBC Podcasts Premium
  • 4iG outlines new strategy
    4iG outlines new strategy
  • SVOD subs to grow by 321m
    SVOD subs to grow by 321m

Download Case Study

Exclusive Case Study: Learn how Orange has bet on Dolby technologies to build customer loyalty with a premium offering.

  Picture and sound quality increase Orange user engagement, increasing their content consumption. ‘"The only way to ensure [the best experience] was for our new service to include Dolby technologies," says Ana López Zamarreño, Head of TV Product at Orange Spain  … [Download the Case Study ...]

Long Read

EXCLUSIVE: Q&A with Erwan Luherne, MD of SPI International

Broadband TV News speaks exclusively with Erwan Luherne, MD of SPI International, about the company and its plans for the future.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...