According to Digital TV Research, revenues will drop across the board, with those for cable by $22 billion – $3 billion less from analogue and $19 billion from digital.
Meanwhile, satellite TV will fall by $21 billion and IPTV by $7 billion.
Commenting on the forecast, Simon Murray, principal analyst at Digital TV Research, said: “The loss of 42 million pay-TV subscribers between 2010 and 2025 is mostly responsible for this decline. Operators now put more emphasis on broadband connections than on traditional pay-TV channels.”
He added: “Subscribers are turning against high traditional pay-TV fees by seeking cheaper alternatives. OTT allows viewers to see what they want when they want – they are not tied to the channels’ schedules. The value of the linear schedule for recorded programming is rapidly diminishing.”
For more information on the North America Pay-TV Forecasts report, please contact: Simon Murray, email@example.com, Tel: +44 20 8248 5051