The on demand platform Player.pl ended 12019 with 300,000 paying customers, according to Piotr Korycki, the president and MD of TVN Discovery Polska.
Speaking in a conference and quoted by Wirtualne Media, he added that the company was “very pleased” that it had managed to triple this total while maintaining the platform’s free model with 4.5 million unique users.
Korycki said that TVN Discovery Polska’s strategy is based on freedom of choice, curiosity and the evolving role of television. “The key to our success is understanding our customers. Watching and analysing them carefully. We have identified trends on which we will focus this year in our productions”.
He also noted that TVN Discovery Polska had maintained its leading position as the largest commercial TV group in Poland in 2019, with a share of almost 27%.
TVN was the leading station with an audience share of over 11%. Its thematic channels TV Style, TVN Turbo and TVN24 were still the leading ones in their respective genres and TVN24 Go, launched last year and giving access to paid channels, had attracted 9 million users.
