• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Russian pay-TV market slows

February 25, 2020 10.45 Europe/London By Chris Dziadul

Russia’s pay-TV market grew by 2.3% last year, as opposed to 3.3% in 2018.

According to preliminary data published by TMT Consulting, the main source of growth was converged packages consisting of pay-TV and broadband, with mobile also included in some cases.

The number of pay-TV subscribers at year’s end stood at 45.3 million, with penetration exceeding 79%.

As in previous years, revenues increased at a much faster rate (up 10.1%, to R103.9 billion – €1.47 billion) than the pay-TV subscriber base.

Revenue growth was down to annual increases in subscription fees and a higher share of more profitable customers as the shift from analogue cable to IPTV and digital cable continued. ARPU amounted to R193 excluding VAT, up R13 on a year earlier.

As of the end of 2019 there was no change in terms of the composition of the leading providers of pay-TV services, though MTS moved ahead of ER-Telecom from fourth to third place. Tricolor accounted for 27% of the pay-TV subscribers base, followed by Rostelecom (23%), MTS (9%), ER-Telecom (8%), Orion (7%) and others (26%). However, Rostelecom claimed the highest revenue share (36%), double that of second placed Tricolor (16%).

Tricolor’s subscriber base (12.230 million) showed practically zero growth in 2019, while Rostelecom’s grew by 2.5% to 10.4 million. Third placed MTS grew the most, up 8.3% to 3.860 million, with ER Telecom showing no growth at 3.747 million and Orion dipping by 0.4% to 3.131 million. Significantly, in the lucrative Moscow market, Rostelecom claimed 55% of all pay-TV subscribers.

In 2019 cable accounted for 41% of subscribers, with satellite TV claiming 38% and IPTV 21%. Cable also led in revenue terms (41%), followed by IPTV (34%) and satellite TV (34%). The IPTV subscriber total grew by 10% in 2019, while satellite TV saw an increase of 1.1% and cable a reduction of 1.1%.

Looking to this year, TMT Consulting is forecasting the pay-TV subscriber base to grow by 0.4-0.6%, driven mainly by IPTV. Revenue growth will fall to 5-7%, with the total amounting to R110 billion.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Central & East Europe, Newsline Tagged With: Russia Edited: February 25, 2020 10:45

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • DAZN puts IPO on the table
  • CommScope to spin-off Home Networks business
  • Euskaltel sale moves closer
  • Telekom Srbija and Telenor face legal action
  • Netflix regains lead in Poland

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • Telekom Srbija and Telenor face legal action
    Telekom Srbija and Telenor face legal action
  • BET UK to move to My5
    BET UK to move to My5
  • ControlMeister: free Samsung TV remote control app for iPhone
    ControlMeister: free Samsung TV remote control app for iPhone
  • Pocket TV makes any TV a smart TV
    Pocket TV makes any TV a smart TV
  • Canal+ to launch premium DTH platform for Ethiopia
    Canal+ to launch premium DTH platform for Ethiopia

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in