On demand services are to be given clear obligations towards the promotion of European Content.
New guidelines issued under the revised Audiovisual Media Services Directive require on demand services to have at least a 30% share of European content in their catalogue and to ensure the prominence of the content.
A consultation is now underway, which will run until March 13, which is designed to gather the views of stakeholders.
Following a dedicated stakeholders meeting on 27 February 2019, the commission is seeking input on specific technical issues.
The Audiovisual Media Services Directive (AVMSD) is designed to harmonise national legislation on audiovisual media: traditional TV broadcasts, on-demand services as well as video-sharing platforms.
The aim of the AVMSD is to facilitate the cross-border circulation of audiovisual services while ensuring a minimum level of harmonised rules in areas of general public interest.
The latest review of the AVMSD has been completed in November 2018 and the new rules have to be transposed by Member States by September 2020.