Rakuten TV has announced the launch of new dedicated AVOD channel.
Produced in partnership with the animation studio Aardman Animations, Milimages, Motion Pictures and educational outfit Lingokids, Kids TV joins the platform’s Movies and Rakuten Stories channels with more new content for free.
Commenting on the development, Rakuten TV CEO and founder Jacinto Roca said: “It is a really exciting time for us to be able to offer our audiences an increased range of free content. As viewers´ interests and viewing habits change, so does our strategy to keep up with our commitment to provide them with a variety of compelling and entertaining titles through our acquisitions and original programming on these dedicated channels”.
Rakuten TV notes that the addition of the new channel marks its continued expansion of its business model to provide a range of quality content through free and ad-supported options.
Rakuten TV is the first VOD platform to combine TVOD (Transactional Video on Demand) and AVOD products across Europe.
