Freesat has appointed Michelle Wilding-Baker as its new Head of Digital Marketing.
Michelle will be responsible for overseeing all of Freesat’s digital footprint as well as its content and social strategies. She joins the subscription-free satellite service from the company she founded, Oh Mishy, where she provided strategic advice on audience growth and retention strategies across owned and ROI+ paid channels, specialising in PPC, SEO, social, site and CRM.
Michelle also spent several years at the Telegraph Media Group, first as SEO & Content Marketing Manager (Financial Services).
Commenting on the appointment, Andre Santos, Director of Marketing at Freesat said, “It’s wonderful to welcome a talent as experienced as Michelle into Freesat in this hugely important year for the company, as we launch our next generation, 4K-ready set top boxes into the UK market. I am certain that she will build upon the solid foundations we have and use her wealth of experience to deliver a first-class digital experience for our customers and prospects.”