The rebrand includes the redesign of the word and brand mark, the brand identity, channel identity and the music of the channel.
It also entails the logo design of the three newly launched Insight TV brand channels: inWonder, inShort, inTrouble.
Commenting on the development, Arun Maljaars, director content & channels at InsightTV, said: “Millennials value memorable experiences more than the acquisition of property. When surprised, we tend to remember the experience for much longer. Insight TV satisfies this need by getting up close and personal with aspirational people embarking on astonishing and unpredictable adventures. CapeRock’s work for our rebrand helps us to encourage, spark, and inspire positive conversations and lifestyles within this design.”
Insight TV was launched four years ago. A 4K UHD HDR broadcaster and content creator, it is now available in 45 countries and reaches tens of millions of people daily.