Addressable TV firm FreeWheel has appointed former Director of Digital Development at Canal+, Virginie Dremeaux, as Executive Director, Product and Sales Marketing International.
Dremeaux has over 20 years experience in TV and digital advertising. She was part of Canal’s digital advertising division for more than decade.
Based in Paris, Dremeaux will report to Maria Weaver, CMO of Comcast Advertising.
“Virginie’s extensive background in television and digital makes her the ideal person to help respond to current industry challenges, particularly surrounding addressable advertising. Her in-depth knowledge of the issues media and advertising agencies face will enable FreeWheel to implement targeted strategies to address their needs,” said Maria Weaver, CMO of Comcast Advertising.
Comcast-owned Freewheel supports AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System, and Viacom in the United States and MTG, Sky, Canal + and Channel 4 in Europe.