Netflix remains the leading on demand service in Poland despite failing to reach the heights it attained at the end of 2019.
Data produced by Gemius/PBI for Wirtualne Media shows that it had 4,787,163 real users in January, down from 5,306,302 a month earlier.
Its open figure was 71,208,241 (78,858,916) and hours watched 952,040.7 (1.079,017.8), while reach fell from 19.17% to 17.05%.
Netflix’s success at the end of 2019 was largely down to the premier of The Witcher.
The biggest winners in the Polish VOD chart in January were Vod.pl and tvp.pl- VOD, which occupied second and third places after Netflix.
The results for January also show that Netflix remained the undisputed leader in mobile apps, with 2.47 million users, up 8,700 on a month earlier.
It was followed by HBO Go, Player and Ipla mobile.
