Scottish commercial broadcaster SVT has adopted Arqiva’s Hybrid TV Service as it introduces Restart across DTT and Freeview Play.
The service was launched on STV SD in December and will shortly be rolled out on STV’s high definition channel.
Richard Williams, MD, Digital, at STV, said: “Providing an enjoyable, flexible and intuitive viewer experience is paramount to us and we are delighted to now offer a restart service on our SD and HD channels on DTT and Freeview.”
STV viewers now have the option of restarting selected programmes in SD and HD using the green button on the remote control.
“Our flexible offering allows STV to precisely control the availability and launch of their HbbTV applications to their viewers,” explained Drew Hosie, Head of Product at Arqiva, said: As well as offering a Hybrid TV solution, Arqiva manages the complexity of deploying, monitoring and associated data analytics, so STV doesn’t have to.”
The service is available on pre-recorded programming across the STV broadcast schedule, such as Emmerdale, Coronation Street, all upcoming dramas, Catchphrase, The Masked Singer and a range of factual programming.