NENT Group has announced plans to show more than 300 live Bundesliga games each season on its Viaplay streaming service.
The deal also includes the exclusive pan-Nordic rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation play-off matches. NENT Group already holds the pan-Nordic Bundesliga rights until 2021.
Last week, NENT announced it had secured the rights to the Premier League through until 2028.
Kim Mikkelsen, NENT Group Head of Sport said: “The Bundesliga is one of Europe’s best and most exciting leagues, and holds enormous interest from a Nordic perspective. This long-term deal means fans can see many of the region’s biggest talents every week on Viaplay.”
“Over the past few years NENT Group has taken coverage of the Bundesliga to the next level across the Nordic region. This has been helped by the strong connections the league has with Nordic fans,” commented Bundesliga International CEO Robert Klein.
The Bundesliga is ranked among UEFA’s top three leagues and features European giants FC Bayern München and Borussia Dortmund as well as popular teams like Borussia Mönchengladbach, FC Schalke 04, RB Leipzig, Bayer 04 Leverkusen, 1. FC Köln and SV Werder Bremen.
In addition to expert studio analysis and extensive local language commentary, NENT Group will show at least one Bundesliga match a week in Ultra High Definition format.