NENT Group has acquired the exclusive rights to broadcast the Premier League in Sweden, Norway, Denmark and Finland from 2022 to 2028.
The six-year agreement means that streaming service Viaplay will become the home of Premier League in the Nordic region.
In addition to Viaplay, NENT Group also runs the Viasat pay-TV channels and a suite of free-TV channels.
Anders Jensen, NENT Group President and CEO said: “I am thrilled with this new and extended agreement that once again confirms NENT Group’s leadership in the Nordic markets. Premier League football is a cornerstone of our sports offering, and the addition of Norway to our existing rights for Sweden, Denmark and Finland gives us a great foundation for the further development of this fantastic sports property.”
Premier League Chief Executive Richard Masters added: “We have a proud and historic relationship with fans in the Nordic region and are delighted that Nordic Entertainment Group has invested in the rights to broadcast the Premier League once again. Through their high-quality coverage and cutting-edge technology, we are confident that over the six seasons of this deal they will make the very best Premier League content available to our passionate fans across the region.”
The Premier League rights in the Nordic region are the first to be sold in any geography for the cycle beginning with the 2022/2023 season.