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Disney+ has good prospects in German streaming market

February 6, 2020 12.20 Europe/London By Jörn Krieger

Disney+, which will launch in Germany on March 24, 2020, is already attracting strong interest.

3.7 million video-on-demand (VOD) users in Germany indicate that they want to use Disney+, according to a recent survey by research and consulting group Goldmedia on its VOD-Ratings platform.

54% of German VOD users have already heard of Disney+, 34% want to use the service right from the start. Most potential customers want to sign up for Disney+ in addition to their existing streaming subscriptions (67%) and only one third plan to cancel another service for it (33%).

However, Netflix would not be the most affected service by a user migration, as many expected. Only 6% of Netflix users are considering leaving the service for Disney+.

Sky Ticket, on the other hand, would be much more affected according to the survey: 15.8% are considering leaving. The possible integration of Disney+ on the Sky Q platform, as it is already the case with Netflix, thus appears to be a good measure, according to Goldmedia.

75% of German viewers want to subscribe to a maximum of two streaming services. On average, they are prepared to pay a total of €20.50 per month for video streaming.

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Filed Under: Newsline, On Demand/VOD, OTT, Research, Streaming Tagged With: Disney, Goldmedia, Netflix, Sky Q, Sky Ticket, VOD-Ratings Edited: February 6, 2020 12:20

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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