• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Disney+ could disrupt UK streaming market

February 5, 2020 08.00 Europe/London By Jörn Krieger

More churn, password sharing and illegal streaming: The UK video-on-demand (VOD) market could face major changes with the launch of Disney+.

Up to 7.6 million VOD users in the UK are already indicating that they want to sign up for Disney+ when it launches on March 24, 2020. However, more services will also result in increased user migration: UK VOD users subscribe to an average of only two streaming services and want to spend no more than around £17 (€20) per month on them. Exclusive content will become ever more important.

These are the results of a recent survey among 3,363 UK adults aged 16+, conducted via international video-on-demand analysis platform VOD-Ratings by German research and consulting group Goldmedia.

The announcement of the launch of the UK Disney+ service months ago has generated a lot of interest among VOD users. 59% of users have already heard about the launch of the new streaming service. The willingness to subscribe is high with around 35% of VOD users indicating they would use the service when it launches. This corresponds to a potential of 7.6 million users (including password sharing).

Most potential Disney+ customers want to subscribe to the service in addition to existing subscriptions (71%) and less than a third want to cancel another service for it (29%). However, Netflix would not be the most affected by user migration, as is often predicted. Only 2% of Netflix users are considering leaving the service for Disney+.

According to the survey, Sky’s Now TV and Amazon Prime Video are more likely to be affected with 9.7% of Now TV users and 7% of Prime Video users considering leaving these services in favour of Disney+. Considering this, the possible integration of Disney+ on the Sky Q platform, as has already happened with Netflix, appears to be a good countermeasure.

The key question for the future is how many streaming services viewers will subscribe to in parallel and what they are willing to pay per month. Most viewers in the UK currently do not want to subscribe to more than two services: for 70% two is the maximum number. On average, VOD users in the UK are prepared to pay £17 per month for video streaming.

With increased competition in the streaming market, around half of VOD users are willing to adapt their usage patterns accordingly. Many are willing to change their services more frequently – to whichever is currently providing the most exciting content. Content exclusivity plays an important role: for 16.2% of UK VOD users this would be a reason to switch service.

Password sharing is also likely to become even more relevant, as 15.8% of users want to make more frequent use of this option in future. 14.9% of users would be willing to subscribe to another service in order to be able to view their favourite content. Advertising-financed platforms will also continue to gain importance, with 9.2% of users increasingly switching to these types of services.

Illegal streaming is mentioned more frequently as an alternative, especially by young people. Overall, 8.5% of VOD users will revert to streaming illegally more often if the content they want to watch is not available on the services they have subscribed to.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Finance, On Demand/VOD, OTT, Platforms, Research, Streaming, Top Story Tagged With: Amazon Prime Video, Disney, Goldmedia, Netflix, NOW TV, Sky, Sky Q, VOD-Ratings Edited: February 5, 2020 11:02

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

Latest News

  • A+E promotes Liz Soriano
  • BBC iPlayer starts year with record week
  • Must TV launches content discovery platform
  • IBSBM becomes THEMA Northern Europe
  • Net Insight rings in the changes

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK