German TV broadcaster Motorvision Group has acquired TV channel eoTV on February 1, 2020, which will continue to be broadcast as a free-to-air service in the German-speaking countries.
The channel, which launched in December 2015 under the motto ‘European Originals’, shows European series and films. In February 2019, operating company EO Television GmbH had to file for insolvency.
The new broadcaster of eoTV is MV Sendebetriebsgesellschaft UG, a wholly-owned subsidiary of MV International GmbH (Motorvision Group). As part of an asset deal, the company will take over the brand rights, programme licences, technical equipment and existing employees of the insolvent EO Television. The channel will continue to be based in Munich.
Raimund Köhler, managing director of pay-TV broadcaster Motorvision TV, will take over the management of the business. Together with his team he wants to realign the programme structure of eoTV in the coming months and expand it with additional programme genres.
“In the past, Motorvision TV and eoTV have already cooperated successfully and screened reports as well as racing series such as the Isle of Man TT during the European Sportsnight,” said Köhler. “We want to build on this basis and, together with our new colleagues from eoTV, offer viewers on German free-TV an even greater variety of programmes. The preparations are already in full swing.”
The marketing of advertising time for eoTV will be handled in-house with immediate effect under the leadership of Andreas Schaefer, sales director of Motorvision Group.
Branded Motorvision.TV, Motorvision Group operates pay-TV channels in Germany and over 100 countries in Europe, Africa and Asia. There are no plans to change Motorvision.TV’s distribution model, according to the broadcaster.