The march of Amazon into the TV space is continuing with the parcels-to-screen company announcing a doubling of the number of hours of original content watched.
Announcing fourth quarter sales up 21% to $87.4 billion, the company reported its best-selling items in the Christmas holiday period to be the Echo Dot, Fire TV Stick 4K with Alexa Voice Remote, and Echo Show 5
“Prime membership continues to get better for customers year after year. And customers are responding — more people joined Prime this quarter than ever before, and we now have over 150 million paid Prime members around the world,” said Jeff Bezos, Amazon founder and CEO. “Prime members watched double the hours of original movies and TV shows on Prime Video this quarter compared to last year, and Amazon Originals received a record 88 nominations and 26 wins at major awards shows.”
Amazon confirmed Fire TV now has more than 40 million active users worldwide. The company is now working with motor manufacturers BMW and Fiat Chrysler to put Fire TV in their future vehicles. It is also expanding Fire TV Edition Smart TVs in India with Onida; Amazon already has partnerships with Toshiba, Insignia, and Grundig.
Fire TV has also added more content for customers, including apps from Disney+, Apple TV, and Peloton.