According to Atmedia, while the number of Czechs with pay-TV has been increasing slightly over the years, the way they receive it is changing significantly.
IPTV services, for instance, were received in 10% of homes in 2019, up from 3% in 2015.
At the same time, the popularity of DTH services is decreasing. All told, 47% of homes received pay-TV services in 2019, with DTH accounting for 21% and cable 16%.
Meanwhile, terrestrial TV services were received in 53% of homes.
In terms of thematic content, there fastest growing in terms of popularity are now film and documentary channels.
Atmedia points out that pay-TV penetration is much higher in neighbouring countries – 91% in Slovakia, 95% in Austria and 97% in Germany – with only Poland approaching the Czech Republic in terms of terrestrial TV viewing (37% of households).