Sky will today return to the comedy genre with the launch of new channel Sky Comedy.
The channel will be the home of premium scripted US comedies from HBO, NBC and Showtime, as well as the late night talk shows The Tonight Show Starring Jimmy Fallon and The Late Late Show with James Corden.
In addition, viewers will be able to enjoy new and returning favourites 30 Rock, Curb Your Enthusiasm, Parks and Recreation, Modern Family, Ballers and Insecure.
The broadcaster has secured the car manufacturer Peugeot that plans to launch 12 new models over the coming year. As channel sponsor, Peugeot’s tagline of ‘Unboring the future’ will be seen across TV, VOD and Sky Go platforms.
The campaign will launch with Peugeot sponsorship idents live for the first time today.