TV ad spend grew by 8% in the Czech Republic in 2019.
Data published by Nielsen-Admosphere says it amounted to CZK57,447,800,000 (€2,285,840,000), while print was in second place with CZK19,799,788,000 (+1%).
Radio was third with CZK7,933,861,000 (-1%) and OOH fourth CZK5,428,260,000 (+3%).
Nielsen-Admosphere notes that the data will be complemented in the next few weeks with internet spend, traditionally published by the Association for Internet Development (SPIR).
However, it is expected to be higher than in the previous year, while the total value of the ad market in 2019 is likely to be around CZK 120 billion.
