Online video technology specialist Bitmovin is working with the University of Klagenfurt and the Austrian Federal Ministry of Digital and Economic Affairs on a research project to develop enhancements to video streaming.
The multi-million Euro research project is establishing a dedicated research team to investigate potential new tools and methodologies for encoding, transport and playback of live and on demand video using the HTTP Adaptive Streaming protocol that is widely used by online video and TV providers.
It’s hoped the findings will help create solutions for higher quality video experiences at lower latency, while also potentially reducing storage and distribution costs.
Margarete Schramböck, Federal Minister for Digital and Economic Affairs, sees great potential for the future in the development of technologies of this kind: “Video represents 60% of the Internet data volume and, correspondingly, the potential for optimization and resource conservation is enormous.
Bitmovin was founded in 2013 by Christopher Müller, Stefan Lederer and Christian Timmerer as a spinoff of the University of Klagenfurt, where they both worked on the standardisation of MPEG-DASH, now a major standard for video streaming, during their time as students.
“The partnership with the University of Klagenfurt allows us to investigate the basic building blocks of video delivery in greater detail. This will help us to remain in pole position in the years ahead”, said Christopher Müller, CTO, Bitmovin.
Christian Timmerer, Associate Professor at the Institute of Information Technology (ITEC) at the University of Klagenfurt and Laboratory Director, explains: “Increasing competition between online video providers will accelerate the need for innovation. We continuously strive to maintain the optimum balance between cost, quality of user experience and increasing complexity of content.”
The Ministry of Economic Affairs is providing support through the Christian Doppler Research Association.