Discovery has rebranded Home under the HGTV name, creating a bespoke brand identity for the UK inspired by British design trends, with a new logo, idents and website.
At the same time, the new HGTV is bringing some of its US shows to UK audiences, with titles including Fixer Upper, Lottery Dream Home and House Hunters, combined with local programmes including Sarah Beeny’s Renovate Don’t Relocate, Escape to the Country and DIY SOS.
Clare Laycock, SVP Head of Lifestyle and Entertainment Brands said: “We are excited to welcome this iconic global brand to the UK. HGTV powers people’s passions for home with the best property and renovation shows in the world. Its launch in this market is supported by a playful new brand identity and a local HGTV website, rich with inspiring home improvement content.”
Earlier this month it was announced that HGTV is launching as a free-to-air channel in Italy, while later this quarter it will launch as a pay channel in 11 Central European markets.
