Severina Pascu is moving from Liberty Global’s Swiss operations to become CFO and Deputy CEO of Virgin Media in the UK.
Ms Pascu will be succeeded at UPC Switzerland by Baptiest Coopmans, Senior Vice President Operations, Liberty Global (see separate story).
In addition to leading the finance function at Virgin Media, Ms Pascu will also be responsible for customer service and field operations as well as logistics and supply chain, reporting to Virgin Media CEO Lutz Schüler. She will also continue to be a member of Liberty Global’s Executive Leadership Team.
“Severina has a fantastic track record in telecoms markets across Europe and has extensive operational and strategic experience which will be invaluable to us at Virgin Media,” said Schüler. “I’m looking forward to Severina joining the team next month as we continue to transform our business and embark on an exciting new growth chapter to help us realize our ambition to become the most recommended brand in our sector for our people and customers.”
Ms. Pascu started her career with Liberty Global as CFO of UPC Romania in 2008 and has experience across operations in Central and Eastern Europe.