ViacomCBS Networks GSA and German cable operator association DNMG have expanded their partnership, which has existed since 2002.
The new agreement enables the more than 200 cable and platform operators organised in DNMG to distribute MTV, Comedy Central and Nick via cable and IPTV. MTV is included in the digital free-TV line-up for the first time.
“The new agreement with DNMG gives a new boost to MTV’s free-TV reach and is an important building block to reach our target groups with all three channels,” said Michael Keidel, Vice President Content Distribution & Sales at ViacomCBS Networks GSA.
