The London-based kid-focused media company Azoomee has acquired Berlin’s Da Vinci Media.
The newly combined business will operate two brands Azoomee and Da Vinci Kids that between them reach 45 million subscribers via connected TVs, linear channels and mobile apps.
Douglas Lloyd, CEO, commented: “Azoomee has developed in-house a highly scalable, award-winning digital platform that works on any connected device anywhere. We are excited to give Da Vinci customers access to their premium educational content across our world class technology platform.”
Ferdinand Habsburg, Founder Da Vinci Media, added: “I am delighted that two leading brands in kids’ edutainment have joined forces. Da Vinci inspires kids aged 6-11 with programming such as Operation Ouch, whilst Azoomee appeals to younger primary school children aged 4-7. Both companies are dedicated to the curious mindset of Leonardo da Vinci, making learning an exciting adventure.”
In recent months Da Vinci has expanded its footprint with new deals in Turkey, South Africa and Korea.