The amount of revenue derived from subscription–video-on-demand in the African market is expected to increase by six times the current value by 2025.
Digital TV Research says revenues will reach 1,055 million by 2025, compared to the 2019 total of $183 million. Its forecasting
9.72 million SVOD subscriptions by 2025, up from 2.68 million at end-2019. South Africa (3.24 million by 2025) will remain the subscription leader, with Nigeria (2.14 million) in second place.
Simon Murray, Principal Analyst at Digital TV Research, said: “Over the last year, there has been a shift from cheap, local platforms towards the multinational players. This means higher revenues as their prices are higher than local players, but it also keeps subscriber numbers low.”
The top six platforms accounted for 86% of the region’s SVOD subscribers by end-2019, with this proportion to climb to 94% by 2025. Netflix will add 3.6 million subscribers to total 5 million by 2025. Disney+ is not expected to start until 2022, but will have 1.37 million paying subscribers by 2025.
