• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

ViacomCBS Networks and Sky ink Italian deal

January 8, 2020 18.10 Europe/London By Chris Dziadul

ViacomCBS Networks and Sky Italy have announced a new multi-year commercial agreement to extend their collaboration in Italy.

According to the deal, Italian viewers of Paramount Network, Spike and VH1 will also be able to watch these channels on Sky. This will bring the number of ViacomCBS brands available on Sky platforms in Italy to 12, including local versions of MTV, Nickelodeon, Nick Jr, Comedy Central and Italian kids’ channel Super!.

ViacomCBS and Sky Media have also agreed a commercial deal in which ViacomCBS channels and digital advertising in Italy will be entirely sold by Sky Media, effective February 2. The agreements build on a long-standing and successful relationship between ViacomCBS and Sky across Europe, with Sky distributing and selling advertising across ViacomCBS’ portfolio of channels in the UK for the past decade.

Commenting on the development, Raffaele Annecchino, pPresident, ViacomCBS Networks Southern & Western Europe, Middle East and Africa, said: “With Sky as our main distributor and ad sales partner, we can sustain our strong position in the Italian market in the long-term and deliver additional benefits for our viewers and advertisers, including content synergies and wider distribution across multiple platforms. Our new commercial agreement with Sky Media represents an opportunity to effectively support our business and brands over the next years in Italy, which remains one of the most important and valuable markets in which we operate”.

Giovanni Ciarlariello, chief media digital & data officer Sky Italia, added: “This strengthened deal with ViacomCBS Networks will give even more investment opportunities to our customers and confirms Sky Media’s role as a key player in the market as well as the high quality of its innovative services”.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Channels, Newsline Tagged With: Italy, Sky Italy, ViacomCBS Networks Edited: January 8, 2020 18:10

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • rlaxx TV launches on Amazon Fire TV and Android TV
  • Netflix employs Fraunhofer xHE-AAC audio codec
  • BBC facing “significant challenges” to income
  • Steve Oetegenn joins Amino Technologies board
  • Discovery invests in Turkish streamer BluTV

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • Discovery+ goes live in the UK
    Discovery+ goes live in the UK
  • United Group secures Bulgaria’s Nova
    United Group secures Bulgaria’s Nova
  • BT Sport added to NOW TV
    BT Sport added to NOW TV
  • Ethiosat platform launched to deliver HD channels
    Ethiosat platform launched to deliver HD channels
  • Netflix starts 2021 on a roll
    Netflix starts 2021 on a roll

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK