Commenting on the development, Alioune Ndiaye, CEO Orange Middle East and Africa, said: “I am very proud to inaugurate alongside Stephane Richard and in the presence of all the members of the Orange Group’s Executive Committee this new head office in Casablanca. It sends a highly symbolic message, a turning point in the history of the Group that provides further proof of our desire to be even closer to our customers and to make Orange MEA the preferred multi-services operator for people in Africa and the Middle East”.
Stéphane Richard, chairman and CEO of Orange, added: “Orange is one of the rare international groups to have made the strategic choice, 20 years ago, to seek to develop in Africa and the Middle East. We have always been convinced of the immense potential of this region. In many ways, it can be seen as a model for digital transformation; mobile money is a great example of this. One of the key success factors behind new services is to develop them in Africa so that they are adapted to specific local requirements and so meet the needs of our customers. That is why we have decided to organise the management of our business in Africa and the Middle East from within the region directly from the African continent”.
Orange is present in 18 countries in Africa and the Middle East, where it had 125 million customers as of October 30, 2019. With sales revenue of €5.2 billion in 2018, the area is a strategic priority for the group. Orange Money, its mobile-based money transfer and financial services offer is available in 17 countries and has 45 million customers.
One African in ten is a customer of Orange Middle East and Africa and one African in 30 is a customer for Orange Middle East and Africa’s banking and financial services. Furthermore, almost 30% of the Orange Group’s 4G customers reside in Africa and the Middle East.