The Stockholm-based streaming service Nenda has entered into an agreement with Euronews.
Under it, Euronews’ live English language edition, along with its VOD library, available in 12 languages, will be added to the service.
It will be offered to hotel chains across the Nordic countries from January 17.
Commenting on the development, Anders Hässel, CEO & co-founder at Nenda, said: “We are very happy and excited about our new partnership with Euronews. Over the years, they have maintained the highest standard of credibility as a news network. Together, we will offer our viewers the latest international news, with a European perspective, which we know both our customers and our viewers will value. Their VOD library is impressive, with genres ranging from travel and sports to business and tech and all of it will be available on our streaming platform”.
Maxime Carboni, director of worldwide distribution at Euronews, added: “Euronews and Nenda have a shared mission to serve a diverse audience of business travellers and tourists with quality content. Euronews is already widely distributed in hotels: today it is available in 1.5 million rooms worldwide. We are thrilled to be able to increase our reach thanks to this new partnership and enhance Nenda’s streaming offer overall. Nenda’s technology has great potential to transform the B2B market, and we are very happy to be a part of Nenda’s journey in bringing streaming to the hospitality sector across Nordic countries”.
