Speaking to Blic, its CEO Pedrag Culibrk said that initial measurements by the regulator RATEL show that the telco was far behind the competition, especially in the provision of 4G services.
However, by building over 1,700 stations in the space of only one year – an absolute record since the introduction of mobile telephony in Serbia – it has turned around its fortunes.
Culibrk also said that preliminary results show that the telco had revenues of around RSD91 billion (€772 million), excluding Supernova, in 2019. This was 3-4% more than the previous year.
Telekom Srbija has also enjoyed considerable success with its ‘million plus’ strategy, rolled out at the end of 2018 with the acquisition of the cable operator Kopernikus.
It has initiated a similar plan in Bosnia & Herzegovina and Montenegro and in little over a year increased its multimedia user total by half a million to about 1.1 million in the three countries.
Its new M:Sat TV DTH service, launched at the end of 2018, now has about 50,000 subscribers in Serbia, Bosnia & Herzegovina and Montenegro.
Culibrk also said that the telco is continuing to invest in content.
While not neglecting traditional telecom service it will continue to focus on multimedia.